Music Entrepreneurship at the FSU College of Music in November 2017

More “Pop Up Concerts” at FSU

November 25, 2017

Again this fall, students from my “Introduction to Music Entrepreneurship” class at the College of Music at Florida State University gave a “pop up concert” in the Strozier Library at the heart of campus. The students served on two teams that were responsible for planning and performing the music, creating marketing materials, preparing and distributing audience surveys, and producing audio and video recordings to help promote the course’s next pop up concert, which will be given on December 6 — off campus at the Wesley Foundation.

Each pop up concert is a chance to practice basic marketing strategies, project management skills, and audience development approaches, as well as to draw attention to the College and to share information about the College of Music’s upcoming events as we engage with the audience members.

 

[All photographs courtesy of Michael Kimbrough.]